PASQUA LATTE
A refined brand identity for the premier Italian café, where elegance meets artisanal coffee craft.
I approached the design with a focus on refined minimalism, drawing inspiration from classic Italian design elements while incorporating a fresh, modern twist. For the logo, I used a customized serif typeface that was both elegant and approachable, accented by subtle flourishes to evoke a sense of artisanal craftsmanship. The color palette combined rich espresso browns, warm creams, and gold accents to echo the earthy tones of coffee and create an inviting, luxurious feel. Packaging featured clean lines and understated branding to keep the focus on the product quality, while the social media maintained a consistent visual style that showcased the café's ambiance. This cohesive brand identity successfully positioned Pasqua Latte as a sophisticated yet approachable café experience, appealing to discerning coffee enthusiasts who value quality, aesthetics, and heritage.
Pasqua Latte, an upscale Italian-inspired café, wanted to establish a sophisticated, timeless brand identity that reflected its artisanal coffee offerings and commitment to Italian heritage. The brand needed to convey elegance while standing out in the crowded coffee market and attracting a target audience that valued both quality and luxury. My challenge was to design a visual identity that captured these values, balancing tradition with a modern appeal to create a distinctive yet cohesive look across all brand assets—from the logo and typography to packaging and social media.
